OUR
VISION

Our goal is to revolutionise the fitness industry through strategic expansion, innovation, and leadership. With roots as the world’s largest UFC Gym franchisee and a portfolio of iconic fitness brands, we are creating a unique platform for the Middle East, Asia, and beyond.

STRATEGIC PILLARS

High Growth Potential

Rapid urbanization and rising incomes in the Middle East are creating significant opportunities in health and fitness.

DEMOGRAPHIC TREND

There is a noticeable shift toward a younger demographic with a strong focus on health and fitness.

Government Initiatives

Programs like KSA Vision 2030 are driving significant investments in sports infrastructure and wellness

Expanding Middle Class

The growing middle class is increasingly focused on health and wellness, boosting demand for premium fitness

GLOBAL
EXPANSION

Rapidly growing markets in China, India, and South Korea are presenting major opportunities for growth in the health and fitness industry.

OUR VISION